What is on Page Optimization

On Page optimization refers to how well your website content is presented to search engines. if we do proper on page optimization then we can not only well rank in search engine but it also increases the readability of your website.   It has some techniques which can help for ranking.

Google always put most relevant pages on SERP for given query so the content on that pages should be unique and relevant to the users topic

Header tag use to include most important content and key phrases.Google knows that the content on header tag are most important so if we put  targeted key phrases in h tag then it sends clear message to Google that the words in h tag are important then it help rank of that page.

Image alt tag is another tag use to describe the images because search engine doesn’t crawl it so it offers an opportunity to describe images with the relevant keywords. To see the image alt tag on image we can simply right click on image and select “Inspect Element”.

Meta tag use to describe the pages content and it will not appear   on the page itself to see the Meta tag on web page, right click on the page and select “view source” option it will show you the code of the web page.

Title tag is the most important tag which contains only targeted keywords/key phrases for particular page. Use keywords according to the visitors to get more back links.  Title should contain only four key phrases (70 characters) with some variations on every page.

Description tag use to show the content of a website on SERP so it should be well written and rich.  The content of description tag should be unique not copied from anywhere. It will show primary services of the website

Web Page Content contains detail description about particular topic like their definition, their types; their services on every web page of website and every page contain some targeted keywords. If some web pages don’t contain targeted keywords then we can advice content writer to include keywords on those pages.